Advertainments – Definition & Meaning

In today’s world, advertising has become an integral part of our daily lives. We are constantly bombarded with advertisements everywhere we go, from billboards and TV commercials to social media and websites. However, a new term has emerged in the advertising industry – advertainments. In this article, we will delve into the definition and meaning of advertainments, its origin, and its associations.


Advertainments are a combination of advertising and entertainment. It is a marketing strategy that uses entertainment to promote a product or service. Advertainments can take many forms, such as short films, music videos, and interactive games. The goal of advertainments is to capture the audience’s attention and create a memorable experience that will make them more likely to remember the product or service being advertised.


The term advertainments was first coined in the early 2000s. It was popularized by advertising agencies who were looking for new ways to engage consumers. Advertainments have since become a popular marketing strategy, with many companies using them to promote their products and services.

Meaning in different dictionaries

Advertainments is a relatively new term, and as such, it is not yet included in many dictionaries. However, some online dictionaries define it as a form of advertising that uses entertainment to promote a product or service.


Advertainments are often associated with viral marketing campaigns, as they are designed to be shared on social media and other online platforms. They are also associated with product placement, as many advertainments feature products or services prominently.


There are several synonyms for advertainments, including branded content, content marketing, and native advertising. These terms all refer to marketing strategies that use content to promote a product or service.


The antonym of advertainments would be traditional advertising, which focuses on promoting a product or service through traditional media channels like TV, radio, and print.

The same root words

Advertainments are a combination of the words advertising and entertainment. Advertising refers to the practice of promoting a product or service, while entertainment refers to the act of providing amusement or enjoyment.

Example Sentences

  1. The company’s latest advertainment campaign went viral on social media.
  2. The advertainment featured a popular celebrity using the product in a humorous way.
  3. The company’s sales increased after they launched their new advertainment strategy.
  4. The advertainment was so entertaining that I didn’t even realize it was an advertisement until the end.
  5. The company’s advertainment was criticized for being too subtle and not clearly indicating that it was an advertisement.
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