Banner advertisement is a common term used in the world of advertising. It is a type of online advertisement that is displayed on a website or mobile app. Banner ads are designed to attract potential customers to click on them and visit the advertiser’s website. In this article, we will dive into the definition and meaning of banner advertisement.
Definitions
Banner advertisement is defined as a type of online advertising that is rectangular in shape and is displayed on a website or mobile app. It is designed to promote a product or service and attract potential customers to click on it.
Origin
The origin of banner advertisement can be traced back to the early days of the internet. In 1994, the first banner ad was created by a company called AT&T. It was a simple banner ad with the text “Have you ever clicked your mouse right here? You will.” Since then, banner ads have become a popular form of online advertising.
Meaning in different dictionaries
According to the Merriam-Webster dictionary, banner advertisement is defined as “an online advertisement that is rectangular in shape and is displayed on a website or mobile app.”
The Oxford English Dictionary defines banner advertisement as “an online advertisement that is displayed on a website or mobile app in the form of a rectangular banner.”
Associations
Banner advertisement is associated with online advertising, digital marketing, and e-commerce. It is often used by businesses to promote their products or services and attract potential customers to their website.
Synonyms
Some synonyms of banner advertisement include online banner ad, web banner, digital banner, and display ad.
Antonyms
There are no direct antonyms of banner advertisement, but some related terms that could be considered antonyms include print advertising and television advertising.
The same root words
Banner and advertisement are the root words of banner advertisement.
Example Sentences
- The company created a banner advertisement to promote their new product.
- The website displayed a banner advertisement for a travel agency.
- Banner advertisements are a popular form of online advertising.
- The digital marketing team designed a new banner ad for the website.
- The banner advertisement had a high click-through rate, resulting in increased website traffic.