In the world of digital marketing, banner ads are a common tool used to promote products or services. These ads are found on websites and social media platforms, and they are designed to catch the attention of potential customers. In this article, we will explore the definition and meaning of banner ads, their origins, and their associations.
Definitions
A banner ad is a type of online advertising that is designed to be displayed on a website. It typically consists of an image or a video, along with a short text message. The purpose of a banner ad is to promote a product or service and to encourage users to click through to the advertiser’s website.
Origin
The first banner ad was created in 1994 by a company called AT&T. It appeared on the website of Wired magazine and had a click-through rate of 44%. This success led to the widespread adoption of banner ads as a marketing tool.
Meaning in different dictionaries
According to the Oxford English Dictionary, a banner ad is “a rectangular advertisement placed on a web page, typically above, below, or to the side of the main content.” Merriam-Webster defines it as “an online advertisement that is usually rectangular and displays across the top or bottom or along one side of a web page.”
Associations
Banner ads are often associated with online advertising and digital marketing. They are used by businesses of all sizes to promote their products or services online. Banner ads are also associated with the early days of the internet, when they were a new and innovative way to reach customers.
Synonyms
Some synonyms for banner ad include display ad, web banner, and online banner.
Antonyms
There are no direct antonyms for banner ad, but some related terms might include print ads or TV commercials.
The same root words
The word “banner” comes from the Old French word “baniere,” which means “flag.” The word “ad” is short for “advertisement.”
Example Sentences
- The company placed a banner ad on a popular news website to promote their new product.
- The banner ad was designed to catch the user’s attention and encourage them to click through to the website.
- The click-through rate on the banner ad was higher than expected, leading to increased sales for the company.